About THE FAD

The anti-fad diet

We named it FAD on purpose. It's a joke about the endless cycle of fad diets — and a promise about what actually makes you Feel Amazing, Daily.

Why we built this

Every diet app measures energy in versus energy out. None of them ask the question that actually predicts how you'll feel tomorrow: did yesterday calm your system down, or wind it up?

THE FAD started as a simple idea — track the lifestyle factors that drive chronic, low-grade inflammation, instead of the calories that drive weight change. Food, sleep, alcohol, exercise and stress, combined into one honest daily number.

Our position: we don't make medical claims, and we're not a diagnostic tool. We're an educational tracker built to help you notice your own patterns — the rest is up to you and, where it matters, your doctor.

Built to expand

This site — and the app behind it — is a first draft of a much bigger idea. New pillars, research and tools are added continuously.

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